6 Steps to a Successful Website Design

Make the Navigation Easy

When someone is on a website the last thing they are going to want to do is search around to find out how to navigate the site. To reduce bounce rates make sure the navigation is clean, simple, and easy to use. Try to avoid multiple main navigation areas unless completely necessary. Also, make sure your navigation is easy to use on all mobile devices.

Call to Actions on the Homepage

You’re homepage is generally the first page people land on when visiting your website. Make sure you have call to actions that stand out and draw people to important areas of your website. For example, if the main purpose of your website is for people to contact you via form, put the form on the homepage and make it stand out in a aesthetically pleasing way. Make sure the contact information such as your phone number, email, etc. are one of the first things your user sees.

Avoid Clutter. Less is Better

Try to keep your website clean and tidy. It is very easy to overload pages with a bunch of different elements, content areas, and advertisements. Keep the content specific to the page and avoid anything that will draw the eye away from the purpose of that page.

Content is King

Take the time to write good content for your website. Having good content will not only help you with search engine rankings it will also keep your readers interested. Keep keywords in mind and try to use them as often as possible. Plus, no one knows your business better than you do.

Web Standards

Make sure the website is being built utilizing the most current technology available and following current web trends. The web is a constant evolving place and it could become easy for your website to look out dated if not designed properly. It is very important to have a modern website that is viewable in all major browsers and mobile devices.

Let the Professionals Take Care of It

Hire a web design company that will take your content, goals, and brand and turn it into a website that will succeed on the web. There are a lot of do it yourself options out there but the one thing those lack is a team of marketing professionals that will work with you to get your website up to current web standards with a quality end product.