Why Do You Need A New Website?
Many people wonder, “Why do I need a new website?” Well, there are many reasons you might be unaware of that are drastically affecting your website rankings and accessibility. One of the huge factors that need to be taken into consideration is Google’s standards on how they index and rank websites. They are the leading search engine in the world, so in turn, they set the pace on how websites should be marketed on the web. Google has been strict with their recent updates on how they index websites. With the old practices of Search Engine Optimization (SEO) a vast amount of websites were in essence link farms or basically cheating the system to place their websites farther up the rankings ladder. Google decided enough is enough and released the Penguin Update. Before that Google released the Panda Update. In between and around both of these updates Google released smaller updates as well that affect their ranking algorithm.
“So what does this have to do with me?” You might be wondering. Well, your website most likely contains material that is deemed unacceptable by Google’s standards and can run your website the risk of being blacklisted. That’s right, blacklisted. That means completely removed from search results. Seem a little harsh? Well unfortunately Google doesn’t think so. Good thing for you, we offer a free website analysis, where SEO specialists review your website and finds out what needs to be changed. If this doesn’t convince you to consider building a new website that’s up to current standards then let’s continue on.
We suggest that you rebuild your website from scratch every three to four years. Web development language and technology is advancing every year and to make sure your website is staying up to date with web browsers you need to rebuild your website. When you have a website that is visibly outdated not only does it cause a high bounce rate, but it also causes you or your company to lose credibility. A website should be a proper representation of your company. The last thing you want is visitors to misjudge your company’s image because your website is out of date.
Just like how your website visitor’s are looking for fresh content, Google is constantly looking for new content to be indexed on your website. If you have an old website that has been sitting there and the content has not been changed since it’s original launch, it can be safe to say that your website does not hold much credibility with Google. You need a new website with fresh new content to give not only your visitor’s, but search engines new content to read and index. There are also many current features that can be added to your website like a blog or news feed. These can supply Google with tons of fresh content they can index which will in turn give your website more credibility and higher rankings.
